Advertising device.



E. FLETCHER.

ADVERTISING DEVICE.

APPLIOATION FILED JUNE 16, 1911.

1,050,936. Patented 1311.21, 1913.

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E. FLETCHER.

ADVERTISING DEVICE.

APPLICATION FILED JUNE 16, 1911.

Patented M1121, 1913.

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E. FLETCHER.

ADVERTISING DEVICE.

APPLICATION FILED JUNE 16, 1911.

1,050,936, Patented JaILZl, 1913.

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ELMER FLETCHER, OF CHICAGO, ILLINOIS, ASSIGNOR TO MAII-IEW IP. BAE, 0F

CHICAGO, ILLINOIS.

ADVERTISING DEVICE.

To all whom, 'it may concern Be it known that I, ELMER FLETCHER, acitizen of the United States, residing at Chicago, in the county of Cookand State of Illinois, have invented a certain new and usefulImprovement in Advertising Devices, of which the following is aspecification.

My invention relates to improvements in advertising devices and isillustrated diagrammatically in one form in the accompanying drawingswherein Figure 1 is the front elevation of the parts in section. Fig. 2is a section on the line 2 2 of Fig. 1. Fig. 3 is a section on the line3 3 of Fig. 2. Fig. t is a section on the line 4 4 of Fig. 2. Fig. 5 isa section on the line 5 5 of Fig. 11. Fig. 6 is a section on the line 66 of Fig. 1. Fig. 7 is a section on the line 7 7 of Fig. 1. Fig. 8 is asection on the line 8 8 of Fig. 1. Fig. 9 is a section on the line 9 9of Fig. 1. Fig. 10 is a detailed plan view of a modified form of panel.Fig. 11 is a detailed elevation of a modied form of panel.

Like parts are indicated by like characters in all the drawings.

The shaft A, which is held in vertical position in the casing A1,carries the fixed disk A2 overhanging the rotatable sleeve A3, uponwhich sleeve is rigidly mounted worm wheel A4, in engagement with theworm A5 driven by the motor A5. The circular L- shaped ring or track B,which projects beneath the surface of the disk A2, is rigidly mounted bymeans of the lugs B1 upon the casing A and extends concentric with andslightly removed from the disk A2 through an arc approximately 180degrees, and is provided at one end with the downwardly inclined camextension B2 projecting from the base of the L. The arm B3, which ispivotally mounted upon the sleeve A3, is provided at its outer end withthe roller B4 in opposition to the base of the track B and with theupwardly extending shoe B5 supported thereby. The shoe B5 is providedwith the horizontally disposed bearing surface B5 terminating at one endin downwardly extending cam surface B7 and at the other end in upwardlyextending lug B5. The lug B5, having the downwardly and forwardlyinclined surface B10, projectsv rearwardly from the shoe B5 adjacent tothe lug B8 and underlies one of the panels C at Specification of LettersPatent.

Application filed June 16, 1911.

Patented. Jan. 21, 1913.

Serial No. 633,484.

the moment that it commences to ride up from the surface B7.

The vertically disposed panels C, which rest at one end upon the plateor disk A5, are provided near each end on one side with the split hookC1 adapted to removably engage the shaft A, and have on their bottomedges near said lugs the spacing lugs C2 in opposition one with theother. The panels C are made up of grooved or slotted side pieces C5 andbottom C4 and top C5, adapted to contain cards bearing advertising orother matter, which are held in position and which may be divided intoseparate spaces by means of the strips CG slidably mounted in the slots.

In the modified form indicated in Figs. 10 and 11 I have shown a smallnumber of panels D, which panels, however, are provided with the widermore extended lugs D1 and the horizontally disposed shelves D5projecting vertically from the face of the panel for the reception ofdisplay objects.

The casing top E, which is provided along its front with the downwardlyextending ledge or cornice El, contains the electric or other suitablelighting medium E4 for the illumination of my device.

- It will be evident that while I have indicated in my drawings anoperative device still many changes might be made both in size, shapeand arranging of parts without departing from the spirit of myinvention. I wish, therefore, that my drawing may be regarded as in nosense diagrammatic.

The use and operation of my invention are as follows: The rotatablepanels which are provided on either side with display signs or objectsor pictures, as the case may be, are all rotatably mounted about thecentral shaft and may be removed therefrom one at a time withoutdisturbing the remainder by opening the double hooks surrounding theshaft and thus freeing it therefrom. The disk or plate carried by theshaft normally supports the lower edges of all the panels and the panelsare normally held in position thereon by the two opposed edges of thesemi-circular ring or track, being spaced one from the other by thespacing lugs projecting from their opposed sides adjacent their holdinghooks. When it is desired to use the panels merely for supports forillustrations or announcements the spacing lugs will be made very thinand a large number of panels may thus be packed into the device.` When,however, it is desired to use the panels as supports for display objectsthe spacing lugs will be made relatively thicker and a smaller number ofpanels will then be used, the panels being provided with shelves, hooksor other attaching means for supporting the display objects. W'hen thedevice is to be used it is desired to periodically rotate the panelsthus exposing successive announcements on different sides thereof. Thisis done by means of the rotating sleeve which is driven by the motor ata constant speed and carries, by means of the radial arm, a shoe orcarriage having a cam surface which contacts the lower edge of a paneladjacent the end of the track and carries it around until it drops oli'at the other end. This is done by means of the horizonrtally disposedbase of the L shaped track,

which base is provided with a downwardly extending cam portion to engagethe roller supporting the shoe. As the roller rides up on the camportion it raises the shoe bringing it into engagement with the bottomof the panel, the lug on the shoe preventing its sliding past withoutcarrying with it the panel. l/Vhen the shoe reaches the other end of thetrack it drops olf and the lug is thus disengaged from the panel. Inorder, however, that thepanels may be held in appropriate displayposition, that is, in a position substantially parallel with the frontof the case the shoe is provided with the rearwardly extending` horn orlug which lift-3 up the next panel and carries it to the end of thetrack leaving it against the track. This cycle continues as long as themotor is operated, the panels being one at a time lifted from the plateor disk carried along on the track through an angle of 180 degrees andvthen dropped on the plate thus exposing first one side and then theother of each successive panel. The panels are illuminated in the usualmanner by the electric lights which are located in the top of the casein such manner that they shine directly on the panels but not in theeyes of the spec'- tator. Display cards are held in the panels or framesby placing them within the grooves on the inner sides thereof. Thepanels may be divided into appropriate spaces by means of the slidablestrips which are provided with tongues or lugs engaging ceeding panelto-take the place of the one which is being rotated, said meansoperative at the beginning of the movement of the ro-A tating panel.

2. The combination with a plurality of panels radially arranged of meansfor rotating successive panels, a means for simultaneously movingforward the next succeeding panel to take the place of the one which isbeing rotated, said means comprising a rotating panel engaging shoe.

3. In an advertising device a plurality of radially arranged panels, asupporting means therefor and a shaft about which they rotate, a meansfor holding them in position comprising a track raised above thesupporting means.

1. In an advertising device comprising a casing of vertically disposedshaft therein, a disk concentric with said casing, an L- shaped trackconcentric therewith projecting thereabove and slightly removedtherefrom, a downwardly inclined projection from said track, panelsrotatably mounted about said shaft and support-ed upon said disk, asleeve rotatably mounted upon said shaft below said disk, an arm carriedby said sleeve and terminating in a carriage projecting upwardly betweensaid disk and said track and adapted to travel upon said track during aportion of its revolution, a panel contacting surface upon saidcarriage, a panel engaging lug projecting above said surface and arearwardly and upwardly inclined lug projecting from the rear of saidshoe.

June 8th 1911.

ELMER FLETCHER.

Witnesses:

FRANCIS IV. PARKER, J r., SOPHIE B. WEINY.

Copies of this patent may be obtained for ve cents each, by addressingthe Commissioner of Patents, Washington, D. C.

